Answer case questions Assignment Example | Topics and Well Written Essays - 1000 words

Answer case questions - Assignment Example Company data shows that marketing expense increased from $108.9 million in 2009 to $246.5 in 2013. The increase in marketing expenditure is the result of the adoption of a robust marketing and promotion strategies. The company used a variety of promotion strategies. First, the company sought to promote is product visibility in the sports sector by signing outfitting contracts with schools and colleges. By so doing, people can see the products of the company. Second, the company increased its retail shops and also the product presentation at the shops to attract shoppers. Third, the company made extensive use of the media to advertise its products. The company uses three main distribution strategies. The company sells in wholesales terms to retailers who then resell the product to the final consumers. Under Armour also engages in direct sales to its consumers. In fact, direct sales accounted for 30.4% of the sales in 2013 (Thompson 244). Finally, the company sells licenses to enable distributors sell its products in areas where it has no presence. Product Licensing gives distributors exclusive rights to sell Under Armour products. Thus, they act on behalf of the company. The strategy has enabled Under Armour to have a presence in areas where it does not have operations. High-quality products are responsible for the growth of the company. The company has a product development team that works with third party suppliers to ensure that materials are of high quality. The team also ensures that the manufacturing process adds the required features such as comfort and design (Thompson 246). The marketing team also collects opinions and reviews from customers and potential customers to identify the customer’s perspective towards the product, and how the products can be improved to fit the needs of the target customers. To ensure quality of their products, Under Armour used raw materials from approved suppliers

Differentiates Developmental Theory and Rudimentary Theory Essay

Differentiates Developmental Theory and Rudimentary Theory - Essay Example When action research findings are shared; they increase the interrelation between theoretic research and practice. The rapport between the two differentiates developmental theory and rudimentary theory thus publishing action research transforms information into application knowledge. More so, publishing an action research encourages other people to undertake similar researchers in the same or other areas, thus widening the knowledge application base. Publishing also widens the understanding of local readers of facts that they may consider palpable yet they affect their lives in a colossal way. Findings from an action research can be shared through data enclaves. This involves putting related findings in small groups called enclaves and allowing access for the people who consume such data. Data enclaves help in sharing findings and keeping them confidential before publishing. In case the findings of a research are confidential, they may be shared through remote execution systems. The findings are put in highly protected areas so that any request for secondary research in the area are submitted on the system. Findings of an action research may also be shared conventionally while limiting the level of access to such data. Top-coding is a technique of limiting the maximum number of people allowed access to certain findings, for example, 1-35000. Conversely, while sharing this information, discretion should be prioritized. Confidentiality can be maintained through de-identification and ensuring the people providing information remain anonymous. In the field of medicine, findings from field and laboratory researchers are shared through peer-reviewed journals. A peer-reviewed journal is basically a report with details of the features that the scientists observe in the experiments and their conclusions basing on such observations and medical/ scientific theory.

Ipremier and Denial of Service Attack †Case Study Essay Example for Free

Ipremier and Denial of Service Attack – Case Study Essay In a recent Information Management lecture we went through the case of iPremier (read the full case) which is a popular case study from Harvard Business School. It was a made up case but the recent high profile hacking stories (such as Gawker) show that companies are not taking security seriously. The background is that iPremier suffered a DOS attack in the middle of the night which caused chaos in the company. After an hour the attack stopped and the company went back to business as normal. Two weeks later another DOS attack was spawned from the company’s server directed at a competitor which proved that their server had been compromised. The FBI became involved, the competitor threatened to sue and the city analysts were thinking of downgrading the stock. Our role was to come up with recommendations as to how the processes and plans could be improved for the future. Keeping in mind that the security is about more than just technology we needed to brainstorm around people and processes as well. 1. People and processes Develop a business continuity plan (test it end to end including suppliers and keep it updated) Develop an IT governance framework that includes security in its remit Develop clear reporting lines Better training for emergencies Trust your technical leaders and make sure they have the resources to lead in a crisis Make security part of strategy Hire an independent audit team who report into the board Hire a security and risk expert Develop a better relationship with your hosting provider 2. Technology Avoid single points of failure. Separate the server stack so that database, web and file servers are not on the same network Use a reputable hosting provider with a world class infrastructure and support Make sure all your software is up to date Use a combination of hardware and or software firewalls Backup and redundancy planning and testing Active monitoring Strong one-way encryption of passwords Use open auth systems such as Facebook connect

The three generations of currency crises models

The three generations of currency crises models Explain the three generations of currency crises models. What are the implications of the escape clause model? According to a classification system of International monetary fund we can divide economic crisis to currency crisis, banking crisis, systemic financial crisis, debt crisis. From among these, in words of Jeffrey Frankel, we define a currency crash as a depreciation of the nominal exchange rate of at least 25 per cent that is also at least a 10 per cent increase in the rate of nominal depreciation [1] This crisis is big problem itself because it makes trade condition worse and bring many negative effects to economy of the inside and outside of the country. Not only that but also currency crisis can occasion financial crisis. East Asias crisis in 1997 is the case of financial crises which is caused by currency crisis. So for the sake of prevent financial crisis we should know about currency crisis model. Before 70s there were also explain model about currency crisis. But krugmans model realized the theorical condition of when fixed exchange rate system is collapsed and offered basic paradigm of currency crisis model. So we can define it as a first generation model. In first generation models, it thought economy fundamentals worse is the origin of currency crisis. Fundamentals worse example is low growth, insufficiency of foreign currency, budget deficit. More exactly, unsustainable money financed fiscal deficits lead to a persistent loss of international reserves and ultimately ignites a currency crash [2], because people try to sell domestic currency to buy foreign currency. So far as, financial obligations that caused by national bonds issuing is the speculative attacks root. On the other hand, first generation models meaning is government policy need consistency to control risk of currency crisis possibility. It means fixed exchange rate system cant stainable because that policy t ry to keep exchange rate (domestic currencys value) with induce inflation (domestic currency values fall) by issuing national dept and it is not consistency policy. And it will be controlled by invisible hand. This model has significance that it can explain middle-south Americas currency crisis repetition at beginning of 1980. But as obstfeld said, we should argue that one cannot adequately understand recent European currency experience in terms of krugmans model [3]. From 1992 to 1993, European Exchange Rate Mechanism (ERM) countries suffered fatal currency crisis. Even they had compact and stable fundamental condition. To put it more concretely, in spite of they could obtain funds easily from global finance market and even these countries maintain stability of inflation level crisis happened. So obstfeld produced self-fulfilling crisis model which can call second generation model for explain European Monetary System Crisis, which could not explained by First Generation Model. At first generation model, speculation was just accelerator for crisis which will happen sometime or another. But at second generation model suggested a potential for crises that need not have occurred, but that do occur because market participants expect them to. [4] In other words, expectation about governments policy that government will devaluate domestic currency induce crisis because they sale currency first. We can imagine this is big sized case of bank run. So this model indicated speculation can make collapse of currency market and this is the reason why this model is self-fulfilling crisis model. In addition, second generation model indicates the situation of multiple equilibrium which means foreign exchange markets equilibrium point when occurs collapse of market is not only one and it can have many point and situation that can cause collapse and it determined by strength of market expectation. However it doesnt mean the second generation model ignores fundamental base. Because new second model changed theres theory to give weight to fundamental base. This is Escape clause model. More exactly, it will means currency crisiss reason will be various collate of fundamental fluent and market expectations strength. But despite of development of first generation model, second generation model and new second generation model, we can encounter with currency crisis that cant explain by these old models. Mexico and Asias crisis is one of these cases. They didnt have clearness weakness fundamental base as like dept or inflation. So it cannot explain by first generation model. Moreover, in this case governments devaluation led recession, not an expansion. So it has problem to explain by second generation model. So currency crisis model which is focused on reason of recession, especially foreign currency debt is third generation model. With third generation in Asias crisis, to help private companys foreign loan, governments issued national bonds to prepare subsidy. But it made unexpected happening, value falling of domestic currency and exchange ratio rise. So even same amount in foreign currency, debt became huge value in domestic currency. So government should issue more bonds to solve loan. And it made vicious circle. Finally, governments foreign currency reserve be gone while try to keep monetary exchange rate even it is going down. And Mexicos case is almost same except someone who is in debt was government. But interesting point is, some economist suggest that we can explain Mexico and Asias currency crisis by first generation model or second generation model. It will have same meaning with what escape clause model implies; All currency crisis will have at least fundamental basic element and self-fulfilling fact .surely and so on. And not only these three model which explained at this essay there are also many kinds of model for explain various types of currency crisis. For example, there are moral hazard model, financial panic model, boom-bust cycle model etc. I think existence of various types of explain model means there are lots of source for currency crisis. It can be mixed reason also. Also there will be currency crisis that cannot explain by existing model, because it caused by reason that we could not think or the reason is totally new one. But on the other hand, we should think about fundamental fact and market expectation which is basic fact of currency crisis. With this process, currency crisis model will develop continue.

Indonesia Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  After Indonesia declared independence in 1945 the country’s leader, Sukarno, faced the extremely difficult task of creating a unified state out of Indonesia’s numerous ethnic groups. Also ever since its independence Indonesia’s rulers had to suppress uprisings of muslim groups because it threatened the country’s secular ideology.   Ã‚  Ã‚  Ã‚  Ã‚  The attempts by Indonesia’s leaders to maintain unity and the ways in which the military suppressed separatist movements fueled many of the economic, social, and political problems the nation is facing today. After the tsunami, many of the issues surrounding the nationalist issue resurfaced and might change the nature of the conflict between supporters of Indonesian unity and those seeking independence.   Ã‚  Ã‚  Ã‚  Ã‚  The rebels in Aceh claim that the region was illegally annexed by Indonesia at the time of independence, and a separatist movement has been active there since 1976. During the regime of Suharto the military was given absolute power, and the continuous military presence in the region was marked by brutality towards the Acehnese and mistreatment of suspected rebels. Therefore many Acehnese feel a deep sense of distrust towards Indonesia. Since 2003 Aceh has been under Indonesian military rule and the area was closed off to foreigners as an attempt to isolate the area and crush the separatist movement. Indonesia allowed virtually no foreign presence in Aceh. Many believe that the isolation of the area was an attempt by the government t...

Felon disenfranchisement Essay -- Criminal Justice

One of the more controversial debates in today’s political arena, especially around election times, is that of felon disenfranchisement. The disenfranchisement of felons, or the practice of denying felons and ex-felons the right to vote, has been in practice before the colonization of America and traces back to early England; however, it has not become so controversial and publicized until recent times. â€Å"In today’s political system, felons and ex-felons are the only competent adults that are denied the right to vote; the total of those banned to vote is approximately 4.7 million men and women, over two percent of the nation’s population† (Reiman 3). Many people believe that felons do not deserve the right to vote. For these people, voting is not an inherent right; rather it is a privilege given to deserving people that wish to make a positive change to their lives. Some believe that, â€Å"†¦there is no reason for a felon to vote or to debate about whether or not they have that right†¦they made the choice to break the law, so why should they have any say in making it?† {Siegel} In this point of view, giving felons the right to vote is similar to rewarding them. With the right to vote, felons are still able to sway decisions regarding the lives of a society they are no longer a part of. Felons are meant to be punished, stripped of numerous rights including that of voting. Punishments, then, are made to restrict a person, not give them more freedom and decision. If felons are allowed to vote, one must consider the effects it would have on the elections. Many people believe that felons make the wrong choices for a reason, that they are clearly lacking something law-abiding citizens have. Professor Christopher Manfredi ... ..., Parole, and Community Corrections. Upper Saddle River: Prentice Hall, 2005. Jeffrey Reiman. â€Å"Liberal and Republican Arguments Against the Disenfranchisement of Felons.† Criminal Justice Ethics 24.1 (2005): 3-18. Criminal Justice Periodicals. ProQuest. Ryan Library, New Rochelle, NY. 13 Dec. 2007. http://www.proquest.com/. Losing the Vote. 1998. The Sentencing Project. 11 Jan. 2007. http://www.hrw.org/reports98/vote/usvot98o.htm. Siegel, Larry J. Criminology. 8th ed. Lowell: Thomson Wadsworth, 2003. United States. Bureau of Justice Statistics. Sourcebook of Criminal Justice Statistics – 2002. Albany: The Hindelang Criminal Justice Research Center, 2003. United States. Federal Bureau of Investigations. Uniform Crime Reports. Sept. 2007. 12 Feb 2007. http://www.fbi.gov/ucr/cius2006/index.html

Metaphysics & Epistemology Essay

G. E. Moore’s main contributions to philosophy were in the areas of metaphysics, epistemology, ethics, and philosophical methodology. In epistemology, Moore is remembered as a stalwart defender of commonsense realism. Rejecting skepticism on the one hand, and, on the other, metaphysical theories that would invalidate the commonsense beliefs of â€Å"ordinary people† (non-philosophers), Moore articulated three different versions of a commonsense- realist epistemology over the course of his career. According to data I researched Moore’s epistemological interest also motivated much of his metaphysical work, which to a large extent was focused on the ontology of cognition. In this regard, Moore was an important voice in the discussion of sense-data that dominated Anglo- American epistemology in the early twentieth century. In ethics, Moore is famous for driving home the difference between moral and non-moral properties, which he cashed-out in terms of the non-natural and the natural. Moore’s classification of the moral as non-natural was to be one of the hinges upon which moral philosophy in the Anglo- American academy turned until roughly 1960. Moore’s approach to philosophizing involved focusing on narrow problems and avoiding grand synthesis. His method was to scrutinize the meanings of the key terms in which philosophers expressed themselves while maintaining an implicit commitment to the ideals of clarity, rigor, and argumentation. This aspect of his philosophical style was sufficiently novel and conspicuous that many saw it as an innovation in philosophical methodology. Moore is widely acknowledged as a founder of analytic philosophy, the kind of philosophy that has dominated the academy in Britain and the United States since roughly the 1930s. Moore also had a significant influence outside the academic philosophy, through his contacts in the Cambridge Apostles and the Bloomsbury group. In both academic spheres, Moore’s influence was due in no small part to his exceptional personality and moral character. One of the most important parts of Moore’s philosophical development was his break from the idealism that dominated British philosophy (as represented in the works of his former teachers F.  H. Bradley and John McTaggart), and his defense of what he regarded as a â€Å"common sense† form of realism. In his 1925 essay â€Å"A Defense of Common Sense†, he argued against idealism and skepticism toward the external world on the grounds that they could not give reasons to accept their metaphysical premises that were more plausible than the reasons we have to accept the common sense claims about our knowledge of the world that skeptics and idealists must deny. He famously put the point into dramatic relief with his 1939 essay â€Å"Proof of an External World†, in which he gave a common sense argument against skepticism by raising his right hand and saying â€Å"Here is one hand,† and then raising his left and saying â€Å"And here is another,† then concluding that there are at least two external objects in the world, and therefore that he knows (by this argument) that an external world exists. Not surprisingly, not everyone inclined to skeptical doubts found Moore’s method of argument entirely convincing; Moore, however, defends his argument on the grounds that skeptical arguments seem invariably to require an appeal to â€Å"philosophical intuitions† that we have considerably less reason to accept than we have for the common sense claims that they supposedly refute.